People · Ideas · Technology · A brighter tomorrow
A Foundation Of Vision - A Future Of Purpose.
BIITLab began with a powerful, human-centered vision: to turn data into business intelligence, and innovation that genuinely improves operations and inspires people. That vision belonged to our founder, Jennifer Haridi [1980 - 2024].
Established in 2019, in Houston - Texas, BIITLab has provided services to a diverse client base ranging from NASA and the Oil and Gas industry, to local businesses and new startups. Our observation was that most struggling organizations are not short on ideas, tools, or ambition. They are short on clarity. The real problem is usually not the strategy document, the technology roadmap, or the AI pilot. It is the gap between what leaders say they want and what the organization is actually built to deliver.
Going forward, our grand mission is to help create a future where technology and humanity are not competitors but rather strategic partners.
Founders' Spotlight
Jennifer Haridi: Founder, Visionary, and the Heart of BIITLab [1980 - 2024]
Jennifer established BIITLab on the core principle that true Business Intelligence should enhance morale, drive productivity, and unlock an organization's maximum potential.
She was a passionate expert in process improvement and system integration, believing strongly that technology's purpose was to serve humanity.
Her approach was always deeply personal and innovative, focusing on bridging the gap between complex systems and the people who use them every day.
Jennifer's vision for BIITLab was not just about implementing advanced technologies but also about creating an environment where employees felt valued and motivated.
Her dedication to continuous improvement and her ability to foresee the potential of emerging technologies set BIITLab apart from its competitors.
Yasser Haridi: CEO, Co-Founder, and Legacy Keeper
Yasser is a visionary thought leader and strategist, with nearly 3 decades of experience spanning enterprise architecture, digital transformation, AI, and complex systems engineering across government, aerospace, and global technology organizations.
Most recently, he served as NASA Chief Enterprise Architect, where he shaped agency-wide strategy and modernization across a $2.7B+ digital portfolio, to support national space and science missions. His work has directly shaped NASA’s IT, Digital Transformation and AI Strategic Plans, ensuring measurable mission outcomes while operating at one of the most complex, regulated, and risk-intolerant environments in the world.
Yasser is a sought-after keynote speaker and advisor, recognized with multiple NASA Honor Awards, including the Enterprise Digital Transformation Award, Software of the Year Award, and the prestigious Exceptional Achievement Medal.